Start with 4 weeks free!
I don’t just advise — I sell.
Fractional CRO and go-to-market leadership for AI-native companies at a fraction of the cost of a full-time hire.
Welcome to AI Go-to-Market
30+ years in tech sales · 300% revenue growth in under 5 years (mid-market) · 900% in 4 years (start-up) · 2 exits: Cable & Wireless and Nokia
You’ve raised money, built the team, and shipped a strong AI product. Now you need revenue — and the CEO can’t also be the Chief Revenue Officer.
I work with founders of AI-native B2B companies, from first revenue to scaling an existing sales organisation. Whether you need a go-to-market plan built from scratch or an experienced operator to sharpen the one you have, I develop the plan and then go out and execute it with you.
I can help, whether you're just starting to build revenue or looking to improve results you already have.
With over 30 years of experience specifically growing high-tech companies, at both start-up and mid-market stage, I develop and execute plans that take businesses to their next level of success.
Whether you need help with a specific project or want ongoing support, I work at a fraction of the cost of a permanent hire.
I am David Barker, a GTM and sales leader with 30+ years scaling high-tech and AI companies across the EMEA, the US, and APAC. I’ve held senior GTM and sales roles at Pecan.ai, DemandForecast.ai, Hyperlink, Enpocket, Nokia, Amobee, and Samba TV, selling SaaS, DaaS, and managed products to Enterprise and SMB customers.
As a member of executive teams I’ve grown revenue at every company I’ve worked with — including over 300% in under five years at a mid-market business and over 900% in just over four years at a start-up — and helped drive two successful exits, to Cable & Wireless and Nokia.
My mission: exceptional commercial support so the CEO can stay focused on being a CEO — without also having to be the Chief Revenue Officer.
I don't just advise — I go out and sell. Fractional CRO support that builds your GTM strategy, trains your team, and brings in new business, at a fraction of the cost of a full-time hire.
Recent projects
Most recently, I led go-to-market and sales for DemandForecast.ai — building the GTM strategy from scratch and closing 5 new $1bn + Enterprise logos.
https://www.linkedin.com/in/davidbarker2/
Growing Revenue for AI companies
What I can provide Founders, CEOs and Leadership teams
GTM Strategy & Plan
ICP definition, positioning, pricing review, and a written go-to-market plan you own — built in weeks, not quarters.
New Business — I Sell
I actively open doors and run deals alongside you: outbound, discovery, demos, negotiation. Judged on pipeline and revenue, not reports.
Fractional CRO Leadership
Weekly sales leadership: targets, forecasting, pipeline reviews, board-ready reporting — without a full-time hire.
Team Build & Coaching
Hiring your first salespeople, training the team, and coaching founder-led sales: discovery, demos, objection handling.
I am judged by commercial results — pipeline built and revenue closed — not by lengthy reports that need substantial investment to implement.
Initial Engagement - let's check the fit
Would you move in with someone before a first date? Of course not. So why should you pay a fractional CRO from day one — before either of us knows it’s a fit?
Every engagement starts with a four-week project - COMPLETELY FREE:
- Week 1 — two meetings: your business, your pain points
- Week 2 — two meetings: your GTM motion, pipeline, and existing customers
- Week 3 — I write up my findings and build a proposed GTM plan
- Week 4 — 90 minutes with the founders on the plan. Only then, if you want to continue, do we discuss commercial terms.
By week four you know exactly what you’d be paying for — and I know whether I can move the needle. No fit, no fee, no hard feelings.
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